In addition to its other advertising formats, YouTube has launched another for creators who are monetizing their video content on the site. YouTube confirms that the new Cards will ‘display content that may be relevant’ to that featured in your video, such as different products or services.
At the beginning of 2015, I stated that “Online Video Marketers Need to Stick to a YouTube-First Strategy.” Well, it’s now the end of a very eventful year, and YouTube faces formidable competition from Facebook, with the social network confirming more than 8 billion daily video views.
Whether you are a brand or an influencer, there is always an important lesson to learn from your peers – and competitors. I’ve gone through the best brands and influencers of 2015 and compiled my top 5 for each, pulling out a valuable takeaway I learned by observing their successes in 2015. Use these lessons now and into 2016 and hopefully you’ll make my list this time next year!
Now that the new year is here, it’s time to start thinking about the highs and lows of past campaigns. Most likely your marketing campaign includes a video element, so you want to analyze if it was a success or could have been improved.